Analytics & Marketing / Reviews & Ratings Verified 26 Apr 2026

Trustpilot

Online review platform for businesses

Copenhagen, Denmark · Founded 2007 · Freemium
A European alternative to G2 Capterra Yelp

About Trustpilot

Trustpilot is a consumer review platform operated by Trustpilot Group plc, founded in 2007 and headquartered in Copenhagen at Pilestræde 58, with seven global offices. As of 2025 it hosts more than 330 million reviews and serves 60 million monthly active users across businesses worldwide. The product is freemium for businesses; paying subscribers can use the Trustbox widget, including the option to filter reviews to display higher scores. Trustpilot does not publish detailed plan pricing and quotes business plans on request.

Quick facts

Pricing model Freemium
Free trial Yes
Open source
Self-hostable No
Public API Yes
Target audience B2B
Company size fit All
DPA available Yes
Data stored in EU Yes
Last verified by eubuilt.eu on 26 Apr 2026 — re-checks every 6 months Flag listing → Read our criteria →