Analytics & Marketing / Reviews & Ratings Verified 26 Apr 2026

Trusted Shops

Trustmark, customer reviews and legal services for online shops

Cologne, Germany · Founded 1999 · Paid
A European alternative to G2 Capterra Yelp

About Trusted Shops

Trusted Shops is a German trustmark, customer-review and legal services provider founded in 1999 and headquartered in Cologne at Subbelrather Straße 15c. Online shops earn the Trusted Shops trustmark by passing an audit of data security, consumer protection, customer service, price transparency and creditworthiness, and benefit from a money-back guarantee for shoppers and a system of customer reviews. The company also offers legal services in cooperation with law firms covering drafting of T&Cs, e-commerce-law website checks and representation in disputes across Germany and other European countries. Pricing is provided on request.

Quick facts

Pricing model Paid
Free trial Yes
Open source
Self-hostable No
Public API Yes
Target audience B2B
Company size fit All
DPA available Yes
Data stored in EU Yes
Last verified by eubuilt.eu on 26 Apr 2026 — re-checks every 6 months Flag listing → Read our criteria →