Plausible Analytics

Plausible is a privacy-focused web analytics product positioned as a simpler alternative to Google Analytics. The script is lightweight, sets no cookies and collects no personal data, with a single-page dashboard covering pageviews, sources, goals, conversion funnels, real-time traffic and Search Console-based SEO metrics. The company is independent, self-funded and bootstrapped, hosted on European-owned infrastructure. Pricing is subscription-based with traffic-tiered plans starting around $9/month, and the software is open source and self-hostable.