Analytics & Marketing / Web Analytics Verified 26 Apr 2026

Plausible Analytics

Privacy-first Google Analytics alternative

Tartu, Estonia · Founded 2019 · Paid
A European alternative to Google Analytics Adobe Analytics

About Plausible Analytics

Plausible is a lightweight, open-source web analytics product run by Plausible Insights OÜ, an independent Estonian company based in Tartu. It is licensed under AGPLv3 and offered as a paid hosted service or as a free, self-hostable Community Edition. The script is cookie-free, collects no personal data, and is designed to be GDPR, CCPA and PECR compliant, presenting pageviews, sources, conversions and country breakdowns on a single simple dashboard. The company is funded entirely by its users via subscription, with no external investors.

Quick facts

Pricing model Paid
Free trial Yes
Open source Yes
Self-hostable Yes
Public API Yes
Target audience B2B
Company size fit All
DPA available Yes
Data stored in EU Yes
Last verified by eubuilt.eu on 26 Apr 2026 — re-checks every 6 months Flag listing → Read our criteria →