Plausible Analytics

Plausible is a lightweight, open-source web analytics product run by Plausible Insights OÜ, an independent Estonian company based in Tartu. It is licensed under AGPLv3 and offered as a paid hosted service or as a free, self-hostable Community Edition. The script is cookie-free, collects no personal data, and is designed to be GDPR, CCPA and PECR compliant, presenting pageviews, sources, conversions and country breakdowns on a single simple dashboard. The company is funded entirely by its users via subscription, with no external investors.