AI & Machine Learning / Image Generation Verified 26 Apr 2026

Photoroom

AI photo editor and background remover

Paris, France · Founded 2019 · Freemium
A European alternative to Midjourney Runway Leonardo.AI Stability AI Adobe Firefly Ideogram

About Photoroom

Photoroom is a French AI photo-editing product founded in 2019 by Matthieu Rouif and Eliot Andres and headquartered in Paris, backed by investors including Balderton Capital, Y Combinator, Aglaé and Meta. It is aimed at e-commerce sellers and marketers, combining AI background removal, retouching, object removal, AI-generated backgrounds, product staging, virtual models, batch processing and 1,000+ templates in mobile, web and API products. A free plan offers 250 exports per month with limited AI; paid Pro starts around USD 12.99/month, with Max and Ultra tiers (Ultra ×1 to ×10) for higher-volume catalogues, plus a separate Photoroom API for developers.

Quick facts

Pricing model Freemium
Free trial
Open source
Self-hostable No
Public API No
Target audience BOTH
Company size fit All
DPA available Yes
Data stored in EU Yes
Last verified by eubuilt.eu on 26 Apr 2026 — re-checks every 6 months Flag listing → Read our criteria →