Mouseflow

Behavior analytics with heatmaps and replays

Copenhagen, Denmark · Founded 2010 · Freemium
A European alternative to FullStory Lucky Orange Mouseflow

About Mouseflow

Mouseflow is a behaviour analytics platform headquartered in Copenhagen with more than 190,000 customers worldwide. It records sessions and replays them to show how visitors interact with a site, automatically generates six types of heatmaps, and provides conversion funnels, form analytics and feedback campaigns, plus advanced filters and a proprietary Friction Score that tags sessions where users hit friction including rage clicks and U-turns. A free plan is available; paid Starter, Growth and Pro packages start at $29/month ($24/month billed annually), and custom enterprise plans scale with usage.

Quick facts

Pricing model Freemium
Free trial Yes
Open source
Self-hostable No
Public API Yes
Target audience B2B
Company size fit All
DPA available Yes
Data stored in EU Yes
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