E-commerce & Payments / Marketplaces Verified 26 Apr 2026

Idealo

Price-comparison engine with price history, alerts and reviews across hundreds of shops

Berlin, Germany · Founded 2000 · Freemium
A European alternative to Amazon eBay Etsy Walmart Marketplace

About Idealo

Idealo is a German price-comparison engine founded in Berlin in 2000 and still headquartered in a 10,000 m² office in Berlin-Kreuzberg, with 500–1,000 employees. The site lets shoppers compare prices across hundreds of retailers, see price history graphs, set price alerts and read product reviews; it operates dedicated localised sites for Germany, Austria, France, Spain, Italy and the UK. Idealo is free for consumers and earns revenue via cost-per-click placements paid by retailers.

Quick facts

Pricing model Freemium
Free trial
Open source
Self-hostable No
Public API No
Target audience B2C
Company size fit All
DPA available Yes
Data stored in EU Yes
Last verified by eubuilt.eu on 26 Apr 2026 — re-checks every 6 months Flag listing → Read our criteria →