AB Tasty

AB Tasty is a Paris-headquartered experimentation and personalization platform founded in 2009. It offers web and feature experimentation, AI-driven recommendations, search, progressive rollouts and an Emotions AI tool that segments visitors by detected emotional state, plus Adaptive CX which personalises the website as the user spends more time on it. Pricing is custom and based on traffic, team size and capabilities — third-party data shows organisations typically pay $40,000 to $150,000+ per year — and a 30-day free trial with self-service signup is available. AB Tasty was acquired by Wingify in January 2026.